What is Branding?

Branding is how your business shows up in the world: visually, verbally, and emotionally. It’s more than just a logo. It’s the tone in your emails, the look of your packaging, and the first impression people get when they interact with you.

Think of your favourite restaurant: it’s not just a place to eat, it’s the way the food is presented, the music playing in the background, the furniture and décor, the way the staff treats you, and the feeling you get as you sip your first drink. That entire experience is part of the brand.

Compare These Two Restaurants:

1)  A motorcycle themed steakhouse. The door handles are chrome handlebars, the bar stools are actual motorcycle seats, the lighting is moody, and the menu is bold and spicy.

2)  A family friendly brunch place with a garden terrace, an indoor swing set and treehouse for the kids, while parents relax and catch up with friends over flowing mimosas.

Both serve food. Both have tables and chairs. But the look, the feel, the energy—they couldn’t be more different and they attract completely different clientele.

Tortoise and the Hare Branding speeds

What’s your speed

Slow & Steady or Fast & Focused.
We offer two paths to your full brand and starter kit. Both lead to the same powerful result. A complete brand identity and custom website, but the journey is tailored to fit your pace, your timeline, and your style of working.

Full Branding Kit:
  • Brand strategy & positioning

  • Logo suite (primary, alternate, and icon)

  • Typography & color palette

  • Visual direction & style guide

  • Brand voice & text guide

  • Social branding or print-ready templates

  • Fully custom website
    Includes up to 5 main pages designed to match your brand. E-commerce or online shop functionality is not included but can be added as an upgrade.

  • Basic SEO setup and mobile optimization

  • 1 hour of post-launch support or training

  • Open-door policy for future retainer work and ongoing support

Slow & Steady (Re)Branding

A full rebrand delivered gradually over 12 months.

  • Monthly creative check-ins and progress drops

  • Full brand system + custom website

  • Space to reflect, iterate, and evolve

  • Ideal for growing businesses or collaborative pacing

  • Pay in monthly installments

Fast & Focused (Re)Branding

An accelerated rebrand built for speed and clarity.

  • Completed in 30–45 days

  • Priority scheduling (we clear the runway for you)

  • Full brand system + custom website

  • Requires fast decisions and timely approvals

  • Best for launches or businesses with a strong vision

  • 50% deposit, 50% on delivery