Social Network Presence

Social media marketing isn’t just about paying for ads, it’s for building real connections, warming your audience to who you are and what you bring to the world. The key is to figure out where your audience actually hangs out, and then show up with something honest and interesting to say.

The best part? You can start for free. You can test ideas, see what gets people talking, and once you know what’s working, then you can put money behind it. You’re not blindly paying upfront like a billboard or flyer. You already know it works.

The smartest move isn’t trying to show up everywhere. It’s picking the one or two platforms that match your energy, and your business. Think of each platform like a different type of vehicle. Face book is like a city bus, it serves everyone and is easy going, LinkedIn might be a bullet train for the quality and performance B2B community. or TikTok could be a skateboard, thats a quick and fun way to get around with a lot of energy and raw talent. Whatever you choose, make sure it gets you closer to the people you actually want to reach.

Real world Aplications

How do you want to deliver your message.

Facebook

Best for community-building, local visibility, and multi-generational reach.

Family-owned garages or repair shops
Local restaurants and cafés
Massage therapy & osteopathy clinics
Home renovation & landscaping services

Instagram

Best for visual storytelling, product-based branding, and lifestyle engagement.

Tattoo shops and artists
Fashion and handmade jewelry brands
Interior designers & home staging pros
Boutique gyms and personal trainers

Best for B2B services, professional positioning, and industry thought leadership.

CNC machining or aerospace part suppliers
Accountants and business consultants
Executive coaches or leadership trainers
SaaS and tech-based startups

YouTube

Best for tutorials, long-form storytelling, and SEO-driven discovery.

Automotive performance shops
Educational consultants or coaches
Travel and event companies
Machining and fabrication

TikTok

Best for short-form content, trends, personality-driven brands, and virality.

Cosmetic studios or skincare clinics
Trendy cafés or food trucks
Fitness coaches or dance instructors
Unique product brands (e.g. quirky drinks or snacks)

X (Twitter)

Best for real time updates, thought leadership, and commentary driven brands.

Political or social causes
News, podcasts, or keynote speakers
Tech analysts or market trend specialists
Agencies and creatives with a strong voice

Best for inspiration, DIY culture, evergreen content, and buyer intent.

Wedding planners & event stylists
Kitchenware, lifestyle, or home decor brands
Printables, templates, and crafts
Herbal wellness or handmade beauty products

Best for niche audiences, product feedback, and authentic community engagement.

Specialty consumer products (e.g., mechanical keyboards, supplements)
Indie tech tools or apps seeking early adopters
Game studios, comics, or fandom-based brands
Experts sharing deep knowledge (e.g., CNC pros, lawyers, therapists)

Snapchat

Best for Gen Z connection, behind-the-scenes content, and playful brand storytelling.

Streetwear or youth fashion brands
Music venues or record stores
Nightlife focused cafés or drink brands
Creative studios targeting younger creators

Google Business Profile SEO

Best for local discoverability, SEO, and building trust through reviews.

Service-based businesses (plumbers, electricians, massage therapists)
Brick-and-mortar shops (bakeries, mechanics, barbershops)
Clinics and wellness providers
Local consultants and freelance professionals

Amazon SEO

Best for product-driven businesses targeting direct purchases and mass reach.

Supplement and wellness brands
Kitchen and home goods companies
Tool or equipment sellers
Authors, publishers, or creators selling physical products